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It is no new secret that internet stars like actor Karan Tacker, Krishna Shroff, BeYouNick, and Apoorva Arora have disappeared into thin air of late. As soon as the word was out that the stars are MIA, fans and followers went into a frenzy, demanding to know what was happening. It was soon revealed that these stars were actually gearing up for the smoothest party being held by Heineken® Silver in Bangalore. If you missed out on the big details, here’s what happened.
Highlights of the most lit moments from the Smooothest Party
Teleported to a whole new verse! Believe it or not, the awesome VR zone with trailblazing Oculus hardware made us feel like we are in the futuristic Silververse!
A projection selfie zone where the attendees could see their pictures projected directly onto the UB Tower was too cool for the school!
The country’s premier dynamic LED bar that came alive to hype up the crowd’s exuberant vibe was LIT!
And the launch of the Heineken® Kicks, the brand’s signature Silver-infused sneakers, found a huge fanbase among all the sneakerheads, including stars like Nikhil Chinappa and Jordindian.
How it started vs. How it was going
After having figured out about the sudden disappearances of our fav internet stars, we couldn’t wait for the final surprise. So, we headed to Bangalore on the 15th of October at UB Tower, and boy did we witness a marvellous phenomenon of cosmic proportions! No kidding. The Heineken® Silver’s launch that kicked off in the Silicon Valley of India was simply breathtaking, to say the least! It did not just establish itself as the grooviest party of the year but also became the most hypnotizing launch event done by a brand so far. From exciting tech to engrossing virtual reality, synced projection mapping, and big sci-fi energy, Heineken® Silver’s jaw-dropping launch ticked off all the boxes and left us speechless!
Heineken® Silver’s Smoothest Mega Party passed all the vibe check
It is a given that the Heineken® Silver’s Smoothest Mega Party had already got us hyped much before the final showdown. So when it finally came to the mega event, there had to be a bang! Packed with exciting engagement zones and once-in-a-lifetime experiences, this spectacular launch resonated with the pulse of the Gen Z-ers. Starting from their pre-launch campaign to the coming-of-age party, everything just reaffirmed that the brand likes to stay ahead of the curve.
The never-heard-before fusion of music, out-of-the-world tech, and immersive experiences further took things up a notch. And not to forget, even the iconic UB Tower was lit up with exquisite projection mapping that night. There’s more that got us hooked. A space man who danced to iconic musicians’ sickest beats is worth a special mention! It wouldn’t be incorrect to say that Heineken® Silver has already set the roadmap to the world of Silververse! Getting FOMO already?
Now that Bengaluru has had its share of fun, other cities are in line to host the upcoming events. Word has it that the Silververse is headed to MMRDA Grounds in Aamchi Mumbai on November 5! Get ready and gear up for the mesmerizing Heineken® Silver experience.
Disclaimer: This article is a paid partnership.
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